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The Marketing Türkiye Expectation 2020 summit brought together approximately 40 professionals from various disciplines, including marketing, healthcare, advertising, media, communications, fast-moving consumer goods, technology, transportation, telecommunications, digital technologies, automotive, real estate, and finance.

As in previous years, the Marketing Türkiye Summit gathered marketing professionals at a common platform. Addressing participants at the summit, Aksa power Generation’s Chief Marketing Officer Abidin Volkan Karaçalı emphasized that the company had taken significant steps in the rapidly growing e-commerce sector as of 2019. Since 2016, the summit has hosted professionals from many global brands and sectors, and this year it was held digitally for the first time due to the pandemic via the Zoom platform. New dynamics in the marketing sector were discussed at the event.

Karaçalı highlighted Aksa Power Generation's history and its current position, underlining that the company does not just sell products and services but provides solutions. He stressed that coordinated teamwork across all departments has made Aksa a leader in the fast-growing e-commerce sector since 2019.

“Continuing to grow globally”

Karaçalı stated that with both domestic and international initiatives, Aksa has become a leading brand. To maintain global success, the company continues to work relentlessly. He shared that they had an intensive year and announced plans to expand their presence in the U.S. and China, add new sales points in Senegal and Kenya, and strengthen their Vietnam office. He also noted that with the managers trained in Türkiye, they will continue to achieve significant success in these regions.